Search engine optimization continues to play an important role in a business’s stability and growth today. Most consumers today tend to get in touch with and ultimately transact with companies that they see first on search engines. These companies, of course, get the most business and profits and if they retain their momentum, they will definitely have a higher chance of surviving the competition and staying around for a long time.
Ranking Higher On SERPs
As a business owner, one of your primary goals should always be to rank higher on search engine results page or SERPs. When you constantly work towards this objective, you can ensure that you are reaching out to your target audience who can eventually be your paying customer.
One of the ways you can ensure that you are continuously driving organic traffic to your website is having great, optimized content. This means that all of the pages of your website have relevant keywords and they are all strategically placed on all the content.
Having a blog is also one of the tried-and-tested ways that can help you rank higher on search engines. Placing internal links on your blog posts can also boost the online visibility of your web pages and increase organic traffic on your site.
SEO And Your Blog Posts
Since maintaining a blog is crucial to having a successful SEO campaign, you can’t afford to be lax or lazy with this important task. This means that you have to regularly publish new posts on your blog.
But even if it is important to have new posts regularly, keep in mind that you can’t just publish anything on your blog. Aside from consistency and frequency, you also have to prioritize publishing new posts that are optimized.
How To Write Blog Posts That Can Help Your SEO Campaigns
Writing blog posts that you intend to use for SEO purposes can be quite tricky. However, there are some simple tips you can try to make sure you come up with the right content. These tips include the following:
1. Research for the right keywords to use first.
Before you begin to write, use an online keyword research tool to find out which ones are the best to use or include in your post. This will give you an easier time coming up with the right topic to write about. In addition, you can be sure that you will be writing a post that includes the keywords that a lot of people are using– readers who are your intended audience and can be your customers in the future. This is an important thing to do prior to writing since you don’t want to spend hours writing a post that people won’t be searching for or would be interested to read about.
2. Get to know your target audience.
To come up with posts that would really help your SEO campaign, you need to take the time to understand your target audience’s intent right from the start of the buying process. Find out why they would be interested to visit your website. Get ideas on what their intentions are and their potential needs or problems. Majority of your posts should then focus on providing relevant and useful solutions and answers.
You can start getting ideas about your customers’ intent by looking at their queries and needs. Find out from your sales and customer service team what consumers want to know about your product or services. You can also use your website Customer feedback forms to get details about your customers’ needs. Qualaroo is also a useful online tool that can help you get information about user intent and preferences.
3. Don’t pile on the keywords.
Keyword stuffing is a big no-no when writing blog posts. This means you have to avoid repeating the same keywords over and over again on your article.
There are a number of ways you can avoid this blog post writing sin. For starters, make use of synonyms. Use alternate words or phrases that describe what you do and that people might use rather than always using exact-match keywords. Also, include terms that are related to your keywords. For example, if you’re writing about lawn care, don’t forget to mention the usual terms related to this such as gardening, mowing, watering, weeding, fertilizers, etc.
4. Make sure you write a good quality post that isn’t too short or long.
Content writing experts say that the best blog posts today are at least 300-words long. If you want to write a longer post, make sure that everything you put it in will be useful and informative and that it’s not simply full of fluff.
5. Make sure your post is not plagiarised or a duplicate of other articles.
Getting ideas from other published content on the Internet is an acceptable practice today. But don’t copy the whole post word per word. Search engines frown upon plagiarised content and your website may even be heavily penalized for this. If you will be basing your post on one or more published articles, make sure still write them in your own words and that your content still showcases your writing skills and talents.
If you want to quote some paragraphs or sentences from another published article, make sure you include them in your sources and quotes should not take up more than a third of the whole post.
6. Structure your post properly.
This basically means making your post readable. Make use of headlines and subheadings. Using numbered or bulleted lists also make your post easier to read as well. Keep in mind that your priority for writing a post is to help readers first, even if you plan on using this for your SEO campaign. As such, make sure all your posts are reader-friendly.
7. Don’t forget to include a good CTA.
Lastly, always place a unique, relevant, engaging and carefully worded call to action or CTA at the end of your post. This will encourage readers to learn more about your brand, products or services.
If you’re having a hard time coming up with good blog posts you can use for your SEO campaigns, don’t forget that there are professional content writing service providers that can help you out.