Today, travel agencies are rapidly controlling the media that disseminate their messages and providing the information that consumers want to hear and read.
Although it isn’t new that travel agencies and jaunt locations are constructing their own authentic marketing materials to make the world aware of their services and products, it seems to be creating a buzz within the marketing venue. Travel trends are a thing that many consumers wanted to be informed about because it entertains and inspires them to see and appreciate the world. Thanks to modern marketing technology the status of the travel industry are now easily monitored and this article will provide you with this years’ trend in the world of travel.
For travel brands, offering an exceptional experience begins way before the ventures of their clients ever start. From conducting researches to booking procedures, these activities frequently occur across various digital channels and platforms across the globe. Here’s a 360-degree overview of what the future of the travel industry is and its trend.
AN OVERFLIGHT OF 2019’S TRAVEL INDUSTRY TREND
Based on Skyscanner’s data, most passengers book a business class and the premium economy more consistently as both saw the increase of 62% and 46% respectively due to much affordable fare rates and flight promos. Experts affirm that premium travelers prefer airlines with cutting-edge service and first-class accommodations.
In addition, there is increasing demand for VIP airport arrivals that stir travelers through customs and immigration. Private air transfers request growing as well.
More and more nomads are using their mobile devices to check out travel promos, check out accommodations, and book a flight. An increase of almost 3.5% of mobile usage was reported this year.
Booking and paying online through mobile phones and gadgets are becoming the standard practice in most Asian nations; hence, strengthening the mobile presence in airlines will serve as their greatest advantage.
It is also anticipated that airlines will continue to perpetuate current routes while incorporating a few more but, more efficiently, affordable carriers will introduce more extended-haul flights making it more acceptable to more travelers.
Airlines And OTAs (Online Travel Agencies)
For the past years, it has been observed that airlines are slowly diverting into selling and offering hotel accommodation through their respective websites. Since they wanted to deviate the sources of their revenue and spike up the business margins, the potential to cross-sell a hotel staycation to a loyal client offers much more earnings than the actual cost of the flight.
It has also been perceived that more airlines aim to take a leap further by becoming an effective tour organizer– proposing clients a full vacation package by offering them a flight and a hotel combo.
Experts observed that most practical travelers are more open to customized accommodations. There are actually hotels in the UK that are incorporating the outdoor façade inside their hotels. They are adding more all-season vibe in their terraces, highlighting wonderful indoor plants and panoramic sceneries. This trend will enable customers to appreciate the magnificent outdoors from the luxury and convenience of their customized rooms, offering a more memorable experience that showcases the natural beauty of nature.
People want to discover more about uncharted areas, such as underwater hotels, cliff-side accommodations, as well as space hotels. The more untraditional it is, the more trending it appears on social media.
Online Accommodation Downturn
After observing the rapid increase of the alternative lodging industry, there has been a vast fluctuation in progress this year and that will keep going next year. Of course, Airbnb‘s likes are still increasing well, but nothing like before.
This is primarily why Airbnb had ventured into other services like cross-selling experiences. They have soon realized that, technically, they are the middlemen in this business – another marketing platform – and are making them like an OTA.
Since alternative accommodation is slowly diminishing there is more luxury hotel that is expected to open. In accordance with this, service will be their main distinguishing factor for hotels, not the cost – supported by technological development.
Furthermore, we will see the sharing economy as one of the key latest alternatives for corporate trip options. Currently, there are more business travelers who use the Airbnb platform for business and work-related trips.
This year, there are many hotels adopting viable methods, such as restricting single-use plastics in the area and engaging in environmental clean-ups drives and programs. As the sharing and reselling economy is booming rapidly and are progressively rejecting the practice of over-purchasing items, product designers are reevaluating product life expectancies. It is for this reason that 2019 is launching the restructuring approach and reusing of furniture and gear.
Travel experts come to an agreement that smooth travel is one of the main goals of the industry and the thriving technology plays a crucial role in this improvement. Nomads appreciate the concept of keyless room entrance, robotic room service, and customized travel advice.
There are hotels who have applied the smart technology in their hotel rooms and access doors, as well as the use of AI and robotics technology in dealing with inquiries, check-in, and check-out procedures. Travelers depend so much on AI and voice search recognition when purchasing or scouting a trip.
At the same time, fully customized destinations, facilities, and independently curated activities are progressively in demand. It is also becoming a benchmark the personalized content, short-form, and hyper-relevant which is being incorporated directly into the traveler’s feed.
Social media’s influence
Instagram, one of the worlds’ powerful social media platforms, makes nomads look for the most enchanting backgrounds. Plus, according to CLIA (Cruise Lines International Association), Instagram is a darling of the crowd in cruise too. While more cruise tours offer reliable onboard WiFi connectivity, travelers are filling their social media accounts with both aboard and land destinations experiences. It was also revealed that social media is ranking second as a source of motivation when it comes to word of mouth.
In 2018 there were a lot of cybersecurity incidents due to inadequate security features and because of this the majority of travel companies will work and improve their security fundamentals to avoid events like this and to manage risk better. Furthermore, there may be executive and companies that will be penalized if they will not take cybersecurity seriously.
The cruise industry is deemed to set all ahead full this year. A study revealed that almost 30 million passengers are anticipated to go on a cruise. There are in fact, 18 new sails that are up doing a debut this year.
Here are some highlights:
- Cruise businesses are now providing complete wellness program to alleviate stress. These include restorative spa experiences, healthy menu options, and fitness equipment.
- Travelers set targets on spots that were recently out of reach – some are only reachable via cruises, such as the Galapagos and Antarctica areas. Also, since people’s bucket lists have become more target-oriented, cruise lines are doing their best to meet these demands and provide quality of service.
- “Gen Z” is deemed to be the biggest travel consumer in 2020, preferring to gain more experiences over wealth and money. The thrill of various locations and exceptional experiences is what attract this generation of conceptual travelers.
- Off-peak season trips are also getting more and more popular. During colder months, cruise lines grant a one-time travel experience which makes it even more exciting.
Hot destination: Turkey
It was a surprise to learn that travel agencies claimed that Turkey will be one of the most visited and hottest travel destinations this year due to the spiking interests of travelers to explore the country.
Concurrently, Japan still holds its position as being the top travel and tourist destination where three of its cities are part of the top 10 hottest cities. On the other hand, New York stays as the leading holiday destination for most of UK travelers.
Whereas, for luxury and experimental travelers, Italy holds various travel rankings like top honeymoon destination, top millennial destination, top family destination, and top global travel destination.
Female and Solo Traveler Population is Rising
This year 2019 is expected to be the year of female and solo traveler according to travel agencies. One reason is that more jaunt seekers wanted to explore the world beyond their comfort zones. Women will go on strong-octane adventures, including women-only expeditions that empower and provide a chance for them to mold fresh experiences, skills, and interests.
It was noted that in 2018, there was an increase in the population of women traveling solo because they believed that it makes them even stronger and motivated. In fact, 75% of adventure-themed travels, nature and even cultural trips and tours joiners are women!
Thirty percent of top-earning tourists have confessed that they are traveling alone to have a solitary moment of their own, so it is no amazement that demands for helipads have risen by 86 percent in the previous year. 32 percent of travelers now believe that private beaches are their next years’ holiday destination.
It is also expected that solo travels and epic adventures will increase this year. Since there’s a lot of nomads who single out for more and more localized experiences, millennial and luxury travelers are switching holidays infamous destinations for voyages to exotic, unexplored and complex to get through venues.
It is also predicted that this years’ group travels are centered within education. This is because of the sudden increase in student group travels to South Africa and China, while the majority of British students are decided to learn Mandarin, Hangul, and other Asian languages.
DIY Travels are still Reigning
Adventure seekers will continue to explore raw and genuine experiences, going over and above sightseeing. Bucket lists will continue to be more challenge-oriented.
Influenced by social media platform contents, travelers are much more craving for eccentric and exquisite Instagram moments.
There is a powerful desire to live like a local, and comfort is increasingly representing eclectic experiences. While distinctive encounters remain a concern, backpackers also want to guarantee that they can roam in safety regardless of race or gender, economic status or sexual preference.
From personal events with important public figures to vague local festivals and activities in spectacular venues, the existence of ‘one-of-a-kind ‘ situations will resonate strongly in the years’ to come.
2019 will expect more sentient nomads roam the globe as 49 percent believe that social issues in potential places to visit are of true significance when deciding where to go and 58 percent end up choosing not to go to a place if they think it has a detrimental effect on the citizens who reside there.
Travel agency gurus believe that the majority yearns to be a committed traveler. A focal point for the coming years will be how to obtain financial advantages while addressing social and environmental drawbacks everywhere including Maya Bay in Thailand to Florida’s Everglades National Park; this is a worldwide hurdle.
Millennials and Gen Z travelers will opt for feasible experiences in their trip as 86 percent of international tourists say they’d be prepared to spend some time on ventures that compensate the overall impact of their stay to the environment.
Even for the top 1% that is more charitable. 16 percent of palatial travelers said that they are most concerned about the environment. Within the network, bookings for environmentally responsible and eco-friendly trips are expected to go up by 70 percent, with reliance on properties with natural energy and power and ethically sourced products.
In fact, there is an increase in people who have the ability to discover something while away, and also a boost in charity work and skill-based getaway across generations as 56 percent of international travelers acknowledge that traveling has given them immensely valuable practical skills.
Even among luxury travelers, 21 percent said that if they can acquire a different skill while on a trip, then they will consider it as an essential factor to book the travel. Luxe travelers honor their time and seek to make comprehensive use of their moment while off from work and their daily routines. Many would want to return with something invaluable and rewarding to their lives from their voyages.
The study adds that 33 percent of leisure travelers are actively pursuing food-specific spots with links to well-respected Chef-starred restaurants, locally grown produce markets, and neighboring cooking classes. 65 percent of high-income earners said it would be essential to have a private chef to stay in their getaway homes for the rest of their stay with almost all of them hoping to obtain cooking classes throughout their trip. The boom in culinary travel also sees a massive amount of individuals traveling beverage-based activities which are likely not available in their homelands or area.
Fitness first before Pleasure
Travelers in the past used to take leverage of bar and restaurant hopping every time they explore a new country or state. Nowadays, people become more conscious about their looks, weight, and figure and check around for a gym or yoga center where they could sweat out some calories during their trip.
This only sends a message that for 2019, travelers include their fitness and mobile workouts as they travel the world.
Thirty percent of premium travelers said that thoughtfulness and wellness are their primary concern when planning their next vacation. Yoga retreat choice appears to be creating a buzz; however, holiday homeowners recognize in-depth spiritual guidance and self-discovery practices are becoming imperative to safeguard travel arrangements.
Therapeutic activities are becoming more important even in hotels and cruise ships, and spa and gym are conventional amenities that for health-conscious travelers are a ‘must’ part of every trip.
Several sources indicate that travelers go on much shorter trips– an average of three days. Shorter-term vacations should not mean less meaningful and productive; travelers squeeze crowd-sourced travel itineraries into a shorter period of time frames. While Western people go on much longer vacations – an estimate of seven to ten days.
Among the many driving forces of short-term travel is the spike of ‘b-leisure’ – where business travelers combine work and leisure together; therefore, they often extend their company’s stay to accommodate a few days of solitary activities.
Say hello to AR/VR/AI and possibly other Acronyms
A lot of locations and hotel businesses use virtual reality to support travel agents and other groups guide and market their products and services, while virtual reality has become an extremely significant element for many landmarks and attractions.
As for AI, it’s already being looped at different phases into multiple chatbots, messenger applications, and automated communications, helping brands make better and smarter alternatives and influence clients.
Let alone prognostic models being created by bigger travel organizations, jamming into algorithms to see how different internet procedures can be enhanced. Maybe it’s not the perfect solution some people thought it could be.
Google might just be another OTA
First of all, Google is currently the second massive site for hotel reviews and recommendation globally. It’s just right next to Booking.com and ahead of TripAdvisor and Facebook, giving it rank at this top 4 that holds 75 percent of all internet reviews worldwide.
In reality, this 2019, since Google purchased the internet travel software ITA back in 2010 – several industry experts have anticipated that Google would ultimately become a full-fledged online travel agency (OTA). The potential was evident, from Flight searching to Maps until Google Trip mobile app and a lot in between.
As Facebook progresses to launch advertising services and products to assist travel influencers and address their particular requirements, you can consider travel marketers to keep spending on the system and 55 percent said they plan to spend more on the platform this year, attracting and encouraging their consumers.
With the big help of the technology of video, travel advertisers are able to showcase their products and ideas in a more interactive way — creating a buzz among potential and scheduled travelers, whether on Social Media or YouTube.
In 2019, 54 percent aim to use YouTube ads, 50 percent intend to use Instagram stories and 49 percent of travel advertisers claim that they will be using Facebook stories to engage directly with travelers. With the continuous use of live streaming video and integrated television, using programmatic advertisements on video will enable innovative audience targeting skills for marketers.
Data is closing the Gaps
Even some of the most advanced and very well-resourced marketing professionals can only see the potential of the business when a consumer communicates regarding their brand — giving them marginal visibility in the many other activities a traveler has on their client trip.
Today’s most promising travel agents go far beyond what details they already know and explore the other information data have limited access to.
With the full understanding of a customer’s amassed route to acquire and the travel plans of individual nomads over the course of time, there is always room to improve things within the travel sector. Along with what encourages them to travel, brands build a broader understanding of who their clients are and where they are on the purchaser’s path to more wisely plan future promotions and their general brand management.
Consumers conduct more searches before booking a travel
Based on Think With Google, 37 percent of U.S. travelers believe that vacation planning at least once a month is important, and 17 percent consider it at least once a week. For travel marketers, this is both a good and bad thing.
Google’s data shows that our trip planning attitude has changed significantly; individuals are now conducting a series of brief travel research periods rather than a few long research moments. The issue is this makes travel advertisers feel they should be performing on the Search Engine Results Page (SERP), even though the probability of switching many of these search results is small. For travel advertisers who do not have a hefty budget to rip, the best option is to be extremely-selective about when and to whom your advertisements are being shown. Basically, you should pick the best marketing possibilities for your firm.
Keep Working on your Brand
Travel marketers are working around the clock to establish creative, coherent products and orient customers with them.
Provided that airlines and hotel owners placed a great deal of focus on branding themselves, it is disturbing to read that only 14 percent of leisure travelers always book with the very first air label that springs to mind when they initiated their analysis. Much worse, when we aim at the first hotel brand that popped up all through their studies, that percentage falls to 10 percent.
The core is not to give up your branding activities. It is your branded material that attracts customers to notice your products and services in the first instance. That being said, it is understandable that those arranging travels continue to have a lengthy sales cycle and it’s vital that your brand is available across the whole of their assessment method.
The best way to guarantee that your brand maintains top of the list for travel organizers is to harness the ability to resell. Many advertising companies pull away from running vigorous retargeting promotions because consumers get annoyed about commercials that “stalk” them all across their internet activities.
Mobile Searches keep on Rising
Search engine advertisers have seen more smartphone searches than ever before and the travel sector is not excluded. In reality, Google states that mobile flight-related searches on Google.com increased by 33 percent year-over-year, while mobile hotel accommodation inquiries spiked up by 49 percent.
Needless to say, gaining advertisements next to mobile searchers can be a major challenge. Our research confirms that you are half as plausible to demonstrate for mobile searchers as opposed to desktop searchers. Why? Because you’re facing competition for less ad real estate on mobile devices. If your advertisements do not land on one or two spots, it means no one has noticed them thanks to the mobile SERP design.
The ideal way to explore these highly sought mobile sites is to focus on the ad rating. Furthermore, that means you’re going to have to fuel either your offers or your performance scores or both for ads that don’t get excellent phone impression sharing.
Talking about travel trends and its marketing techniques this year 2019, you will realize how changes trends so quickly. Whether you’re in the travel industry or working and managing any business from any fields know the trend in your sector will help you heaps regarding where the company stands despite a lot of fallback and challenges. A business without any problem is not a business at all. So with the 2019 travel trends that were presented above, may it helped you resolve your issues about the company’s standing and your future plans. Because remember, being in the travel industry is never an easy venture.